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Posts Tagged ‘Business Ideas’

Why would you do if you really do an activity you enjoy doing it? Or rather, why do something if you do not like or amuses you keep doing? It is clear that the answers to these questions can be varied and illogical, but few people do something about it and still doing activities that do not like or at least not doing other things to disconnect from the routine.

In fact for ideas innovative business people need recreational activities and fun, to get us out of routine daily tasks do boring.

And is that most entrepreneurs or business people take so seriously the role of giving in “body and soul” to the business, you end up doing is just that, trailing his body and soul with so many worries and tensions.

I wanted to write about this issue that business people often do not realize how important it is our own person, and how much we need to disconnect from doing things that we like and we have fun. Read the rest of this entry »

One of the most common concerns with those who want to start a business is how to find business ideas. I think many people get discouraged because it does not know you must go through a process, believe the idea is going to magically jump out of nowhere or someone going to say: You have to do this.

While many ideas that emerge suddenly, it is also true that when we are trying to solve a problem, our mind is still processing data even when we sleep and usually when we are not thinking directly about the problem, the solution appears almost magically, but that is part of the process called lateral thinking, not magic.
While you can browse lists of business ideas, I think its usefulness lies in making “a spark” to go out and not think that will give us an answer.

For me ideas for new businesses emerge from the intersection between the observation of social trends and needs with our abilities. So the crossing of the unmet needs of the market and our ability to meet them.

Many people start analyzing their abilities , what they do, and that is really good, but not enough to often and is limiting. If you only look at the potential business from our perspective, we will not get far.

For me ideas for new businesses emerge from the intersection between the observation of social trends and needs with our abilities. So the crossing of the unmet needs of the market and our ability to meet them.

Many people start analyzing their abilities, what they do, and that is really good, but not enough to often and is limiting. If you only look at the potential business from our perspective, we will not get far. Read the rest of this entry »

The new business ideas are easy to identify but difficult to assess. The entrepreneurship is the identification and exploitation of opportunities that have not yet been exploited. A good opportunity has the potential to add value to the customer. Another way of looking is to describe the problem or “pain” of the client, which represents how much is that customer need for a solution to his “pain”, need or problem. A major problem, need or “pain”, the more valuable is the opportunity to provide a solution to that customer. Obviously, the higher number of customers who share the same problem, the more valuable is the solution.

The first role of the entrepreneur is to identify and select the opportunity properly. The entrepreneur is usually a person dreamer, visionary, who engages in a creative process to identify opportunities and evaluate them. You select the opportunity that has the highest probability of success in the market. The key question is, how to evaluate and select the opportunity to correct? The goal should be to seek an opportunity in an industry that the entrepreneur knows and has a potential long-term growth. Tom Stemberg, founder of Staples, conceived the idea of a supermarket in effects of office in the mid-eighties. He did not like the politics of big business and wanted independence. He started his business with a shop in Brighton , Massachusetts. Made a comprehensive analysis of the market and determined that it was $ 100 billion with a growth of 15%, with large margins of profit.

The analysis of opportunities includes the evaluation of alternatives. This means that other opportunities will be discarded in the process. Consider the following situation: A woman of 28 years receives a bonus of $ 20.000. What to do with the money? Should you invest in a fund …

After Article Ideas of business against planned obsolescence , which since its publication a few weeks ago is one of the most read of this blog, and because I particularly like this theme, I decided to pursue the subject, proposing new business ideas struggling against this phenomenon and its causes.

In the previous post I presented four methods:
1 – Create lasting quality products
2 – Repair
3 – Recycling
4 – Adding value to service, not product

Today’s complete list of more ideas.

5 – Share the products

The human being is sometimes very little logic in how they manage things. Some of the more expensive goods that exist, such as housing or cars are most of the time unused. Okay, sharing a house is complex, primarily because housing is not moving, and moving and because people often require the same dates and times. But see the case of the car. It’s amazing how many people have a car and rarely used. Days remains parked on the street or in the garage, losing value to its owner and become increasingly technologically backward compared to new models. But even people who use a car is used daily in fact a very short time to go home to work, shopping, and little else.

In Paris have taken note of this situation and launched an ambitious electric car project shared. Works the same bicycle system that has been so successful in every city where they have put in place. Unlike regular private cars, these vehicles are used Many hours a day, as are electric, not pollute. The payment system will make the system even more expensive than a taxi.

And now back to the issue of housing. The clearest case perhaps underused dwellings are those built on the Spanish coast. Let the thorny subject of speculation and excesses of the housing bubble. The important thing is that these houses are empty 10 months of the year. Really worth using as many resources? I propose an idea, with all the limitations: Why not establish a temporary housing? A company could be spent to buy land in two areas with opposing views seasons (beach and snow) and go every 6 months moving modules from one place to another. Of course, this only makes sense if the method of transportation was mostly a ecological environment (eg the train).

6 – Using imaginative resources for power generation

In recent times, human creativity has found very innovative ways to resolve some of the energy problem. In Sweden, for example, have devised a revolutionary concept: going to use the body heat of 250,000 people pass daily through the Stockholm Central Station to heat a building next-nearest building. The technique, which requires little investment, will reduce the cost of heating the new building by 20%. We’re talking about a big city, but not both (2 million). Madrid, Paris and London stations are probably much more crowded and the concept could easily apply.

Another idea, which harnesses the energy generated by the mass loss is the concept of the French company Agora Energy , which is developing a soil that converts energy from the footsteps of pedestrians into electricity. This technology may be used in stations, malls, clubs, and generally any place with lots of flow. The story does not count if they occurió the idea to the engineers watching the video for Billie Jean.

Can you imagine the bars and clubs in Spain with a combination of the two techniques (recovery of body heat and energy of footsteps)? Who would believe that the march could be a renewable energy?

7 – Taking advantage of excess quantities in the production process

In the construction industry, concrete is a very important product, but has a problem: it can only serve a few hours. Some French industry professionals, noting that up to 8% of the concrete produced is lost because spare, decided to remedy this by creating a new company, Kyyple . It is a platform that allows users (individuals and small businesses) identify concrete needs. When a work has to spare, send it to one of those registered. Everything has to be very fast, short life cycle of the product, but allows buyers to benefit from a commodity at a great price because the company selling it already had paid and did not have this extra income.

Certainly this idea, which helps make better use of resources could be applied to other areas with similar problems.

8 – When our parents were young, perhaps not everything was so bad

Can you imagine returning to the multi-use cloth diapers? Many countries have set up businesses that sell these diapers. Of course, they are much more comfortable and practical than our parents and grandparents knew, and help preserve the environment. With the success of these products are appearing even firms that companies like cleaning the sheets and towels from hotels, pick up used diapers in daycare and they change for a clean, using environmentally friendly transport methods.

9 – (or 3 a): Recycling

Recycling is an area in which there is so much to make business ideas are virtually endless. For example, back in France, a new company called Versoo started with a data in hand. In the Gallic country are thrown away each year 4,000 million plastic cups for coffee and water, and only 1% are recycled. They have created a collection machine, similar to that already exists for soda cans. Collected vessels after raw material used for the weight of the washing machine or make posters of traffic.

In the article introduction of this section ( Business Ideas ) made ​​a brief introduction to the topic of business ideas and how are you were the first step towards the creation of any enterprise. Additionally, this article explores some motivators that I have served to generate business ideas.

By having a well-defined business idea, you will be able to give a breakthrough. Not everyone is capable of generating business ideas, or at least they are not able to move them forward. Or if I’m wrong, please ask in his close circle of family and friends, how many employers know? Typically, a few entrepreneurs know, but in general it is the minority. This means that creating a business idea, you are beginning to take a road that relatively few have decided to respond.

Despite having the idea is a breakthrough, this is just the first step in a marathon ( OJO : entrepreneurship is a marathon , not a sprint ). Missing many steps, including the Business Plan, the creation of the company and more. But before reaching it is necessary to give it a stylish and specifically to our business idea and this is accomplished by typing.

At this point it is important to note that the Business Idea is the starting point for later write the business plan (in this article you will find the importance of the Business Plan). Therefore it is essential that the Business Idea is well written as it is a document that will be valid for long.

Contents of the Business Idea
The Business Idea is a small summary of what you want your business. Compared with the Business Plan, the idea is just a brief glance of what will be the full Plan.

On the issue of creation of ideas and business plans there are plenty of methodologies. In my personal experience I have had the opportunity to use different models and there are several that I look good, but for its practicality and proven use, I encourage you to consult the methodology of Colombia Ventures Competition . From my point of view, the methodology used for this contest is very direct and addressed in a logical scheme the main points that both an entrepreneur as a potential investor would want to know.

The methodology proposes to address the Business Idea in 8 steps defined below:

Business concept : An overview of what is your business. What are you going to do, What will sell ?, How are you going to accomplish?
Proposal of Valo r: This should describe what will give your company and because it is different from what is in the market.
Business Model : Explain what the business model of your business. Should explain how the company will develop, how they provide the goods and services and how to be traded. For example, if your company operates on a franchise model, this should explain it.

Competitive advantages : It makes your company unique. Are they the first, has information that others do not? Sometimes you will focus on describing a new product in a market or specific differences that will have your company as a distribution system that is different and innovative compared to the competition. Here, too, could focus on differences in price (though, in a later article I will explain why it is not a good idea to focus on strategies unique tiered pricing).
Sources of Income : I know your idea, now it’s going to be profitable. That is, as income supports, if it is through sales , recurrent, licenses, etc. Remember that this is the point where it appears the economic sustainability and is where many times you win or lose the interest of an investor.

Customer and Market : Who do you want to sell your product? What Latin America, children between 4 and 8 years of strata 3 and 4 of Bogota? Should define a target market, understanding their customers behave and what are their habits (frequency) of purchase. Furthermore, this point should fully justify the revenue raised in the preceding paragraph. Remember to define a market, it must be a. Actionable (you can reach out, to know), b. Significant (big enough) and c. Financially attractive. In a later article we will explore in depth the issue of market definition and the segment.

Funding : This will raise the financial resources that your company needs to succeed, develop and sell the product, among others. Although at present no need for a major analysis of costs , whether to have a general idea of the costs to be incurred by your company every time they are profitable. We’re talking from a few thousand dollars to several million dollars, depending on the size of your project. Use approximate figures and rounded, like $ 25,000 instead of U.S. $ 24.658. In Latin America the majority of projects are considered small or very small, about U.S. $ 50.000 – $ 500.000.

Team Experience : A renowned U.S. investor says he does not buy business ideas but groups of work . Many times the success of a company depends primarily on group work , that we all were able to supplement and build what could be called a “Dream Team” (or Dream Team Dream Team). At this point you must say who are part of their group work (the entrepreneurs), who have experience, highlighting the strengths of each and must be very clear as with this team (qualities) is that the idea will succeed.

Succeed with a business is usually the result of a laborious effort, which typically starts with a good idea and continues with other factors . But there are times when an idea that nobody was hard at first ends up being a profitable business, as the 10 he collected in NicheGeek.com : Read the rest of this entry »

Viral Marketing Idea, Photos & Social Networking

The idea of automatic photo booths is very practical and good to take a picture with your partner or your child and share them with your friends and family. But a new idea goes further and called PhotoBoxi that converts traditional photo booth in a social networking hardware.
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l fashion business today, and specifically in the apparel industry is a hotbed of new ideas and innovation, as can be seen today. And fashionistas are not far behind when it comes to using new technologies. Here are three examples of what happens when he meets the geek and chic:

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Undoubtedly the idea of walking or biking is a very healthy and organic, as well as maintaining good physical health can contribute a little to protect the planet. But in fact this idea as a need because people with higher than normal weight could not do this wonderful activity.

The problem was that most bikes can not handle more than 100 kg Therein lies a problem for consumers was heavy and the opportunity that spurred the idea for Super Sized Cycles.
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Idea hotels One of the rapidly growing segment is people over 65 years. Today, there are over 500 million U.S. figure that will double within a period of 20 years. More and more older people with health, wealth, culture and desire to continue enjoying life. But as people get older it seems that the entertainment options, walking is much reduced because Western society traditionally has thought very little in this sector.

Therefore, any service or product that is made to satisfy this group is an excellent business opportunity, and the tourism industry has begun work this appealing niche.
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